Betfred British Masters
Following a successful period of promoting events on the European Seniors Tour, ISM took the leap to promoting one of the European Tour’s most prestigious events on its calendar, the British Masters. ISM’s involvement with the British Masters spanned six years and was held at multiple venues including The Belfry, Forest of Arden and Woburn. This was an exciting spell for the event which was first held in 1946 with high profile sponsors such as the Daily Telegraph, Dunlop and Quinn Direct propelling it to its former glory.
The British Masters was the launchpad for many of European golf’s most successful names with winners including Lee Westwood, Justin Rose and Thomas Bjorn in the early 2000’s. It was also the event in which Rory McIlroy made his professional debut in 2007 at The Belfry receiving an invite from ISM.
ISM prides itself on being the market leader with over 30 years of experience in every aspect of the golf business worldwide.